You can ship fast without a headless CMS:
- Use content collections with type-checked frontmatter.
- Keep copy in the repo; use preview builds for reviews.
- Make “small PRs” the rule: one change per narrative tweak or launch.
Guardrails we set
- Lint markdown for broken links and missing locale blocks.
- Enforce hero and SEO fields in frontmatter.
- Require a quick proof pass (proofread + CLS/LCP glance) before merge.