You can ship fast without a headless CMS:

  • Use content collections with type-checked frontmatter.
  • Keep copy in the repo; use preview builds for reviews.
  • Make “small PRs” the rule: one change per narrative tweak or launch.

Guardrails we set

  • Lint markdown for broken links and missing locale blocks.
  • Enforce hero and SEO fields in frontmatter.
  • Require a quick proof pass (proofread + CLS/LCP glance) before merge.
Content ops for teams without a CMS