Blog

Dispatches from the build room.

Short notes on Astro, serverless-friendly ops, and the design moves we keep returning to.

Linting playbook for JAMstack content
Nov 30, 2024 linting • content • quality

Linting playbook for JAMstack content

Keep markdown, links, and images clean with a lightweight linting stack before every deploy.

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Edge personalization without blowing the budget
Nov 28, 2024 edge • personalization • ops

Edge personalization without blowing the budget

A light playbook for shipping personalization on static-first stacks using edge functions and smart defaults.

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SEO that plays nicely with serverless stacks
Nov 18, 2024 seo • performance • ops

SEO that plays nicely with serverless stacks

Schema, fast pages, and predictable metadata keep organic acquisition healthy even as you swap backends.

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Content ops for teams without a CMS
Nov 12, 2024 content • process • ops

Content ops for teams without a CMS

How we keep marketing pages moving fast with markdown collections, guardrails, and a tight PR process.

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A storytelling framework for technical products
Nov 5, 2024 story • copy • product

A storytelling framework for technical products

Shape complex features into a simple sequence: orient, prove, convert.

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Launch checklist for Astro marketing sites
Nov 2, 2024 launch • astro • ops

Launch checklist for Astro marketing sites

A repeatable list we run before shipping: content, performance, analytics, and rollbacks.

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Running fast design audits before launch
Oct 30, 2024 design • ux • qa

Running fast design audits before launch

A 30-minute checklist to catch visual and UX regressions before shipping.

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Localization without nav headaches
Oct 25, 2024 localization • ux • seo

Localization without nav headaches

How to keep language switches predictable and SEO-safe on marketing sites.

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A blueprint for serverless-first web launches
Oct 12, 2024 serverless • architecture • astro

A blueprint for serverless-first web launches

Design principles we apply when shipping landing pages and marketing sites that are ready to scale on day one.

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