Organic traffic demands consistency. We keep the pipeline clean by:
- Shipping predictable
<head>output through a reusable SEO component. - Preferring static generation for marketing routes while keeping space for serverless functions where personalization matters.
- Auditing CLS and LCP before handoff—your fastest pages should be the ones that rank.
The stack stays flexible, and your search footprint stops depending on a single framework decision.
Checklist for serverless-friendly SEO
- Canonical control: Make sure language alternates and canonical URLs are explicit to avoid duplicate content.
- Schema blocks: Product, FAQ, and Article schema are lightweight and give search engines richer context.
- Image hygiene: Compress hero assets, set explicit sizes, and preload the first meaningful visual.
- Routing: Keep marketing routes pre-rendered; only island what truly needs client code.
Monitoring in production
- Track Core Web Vitals in-field, not just in lab tests.
- Alert on metadata regressions (missing title/description or wrong locale tags).
- Periodically fetch rendered HTML to ensure serverless changes haven’t broken critical tags.
