Use a three-beat structure:
- Orient with the clear outcome.
- Prove with one stat or customer line.
- Convert with a clear primary CTA and a softer secondary.
Anything that does not serve the beat gets cut.
Back to blog
November 5, 2024
story copy product
A storytelling framework for technical products
Shape complex features into a simple sequence: orient, prove, convert.
November 5, 2024
Next steps
Need this implemented on your site?
We can ship the starter, tailor it, or run an enablement sprint.
More posts
Keep reading
Nov 30, 2024
Linting playbook for JAMstack content
Keep markdown, links, and images clean with a lightweight linting stack before every deploy.
Nov 28, 2024
Edge personalization without blowing the budget
A light playbook for shipping personalization on static-first stacks using edge functions and smart defaults.
Nov 18, 2024
SEO that plays nicely with serverless stacks
Schema, fast pages, and predictable metadata keep organic acquisition healthy even as you swap backends.
Nov 12, 2024
Content ops for teams without a CMS
How we keep marketing pages moving fast with markdown collections, guardrails, and a tight PR process.
Nov 2, 2024
Launch checklist for Astro marketing sites
A repeatable list we run before shipping: content, performance, analytics, and rollbacks.
Oct 30, 2024
Running fast design audits before launch
A 30-minute checklist to catch visual and UX regressions before shipping.