Building for the cloud should not slow down your launch. We anchor each engagement around a serverless-first blueprint that keeps the stack lean while leaving room for product complexity.

  • Edge-aware routing. We keep logic at the edge whenever possible—edge functions for personalization and caching strategies tuned per route.
  • Content in markdown. Landing pages move quickly; markdown lets teams iterate without a deployment every time.
  • Simple deploy pipeline. One command to build, one command to ship. Everything else should be optional.

Architecture notes

  • Prefer pre-rendered marketing routes; gate dynamic bits behind islands and serverless functions only when required.
  • Keep env secrets out of the client bundle; inject at the edge when needed.
  • Ship an SEO component and analytics as opt-in modules so they can be swapped without rewrites.

Launch checklist

  • CI runs lint/tests/build; PR previews live on the same host you’ll ship to.
  • Performance budget enforced per page type (hero LCP target, CLS guardrails).
  • Rollback plan: keep the previous static build ready to redeploy in one command.
A blueprint for serverless-first web launches